DSI builds AI assistants and multi-agent systems that do real work: answering customers in the language they actually write in, qualifying orders, drafting replies and running repetitive tasks, with rules and permissions that keep a human in charge.
- Darija · Arabic · French · English
- Local or cloud
- A human stays in control
The problem
- !1
The same questions, all day
Price, delivery, availability: your team answers them hundreds of times.
- !2
Customers write in Darija
Real messages mix Darija, Arabic script, Latin script and French. Generic bots break on them.
- !3
Automation without control
AI that acts without guardrails or a record of what it did is a liability, not a tool.
What DSI builds
- 01
Customer assistants
Answer, qualify and hand over to a person, in the customer's own language.
- 02
Multi-agent workflows
Agents that research, draft, check and route, each with clearly defined tools.
- 03
Governed tool gateway
Every action passes rules and permissions and is written to an audit trail.
- 04
Algerian Commerce Intelligence
Our R&D on Darija, Arabic, French and switching between them mid-sentence.
- 05
Local or cloud models
Run on your own hardware when the data cannot leave, or in the cloud when it can.
- 06
Evaluation first
Tested on held-out conversations before anything talks to a real customer.
How it works
- 01
Map
Which questions and tasks are worth automating, and which must stay human.
- 02
Design
Agents, tools, rules and the handover to your team.
- 03
Connect
Catalogue, orders, documents: the data the agents need, nothing more.
- 04
Evaluate
Measured on real-style conversations in every language you serve.
- 05
Launch
Go live with monitoring and an audit trail of every action.
See it work
- Salam, chhal lprix ta3 hada w kayen livraison l Oran?Darija (Latin script)
- Salam! The price is shown on the product page, and yes, we deliver to Oran with cash on delivery. Shall I start the order for you?
- Oui, mais je veux la couleur noire.French
- Noted: black. I'll confirm the address with you, then pass the order to the team.
- Handed to a team member · logged
What you get
- 01Answers at any hour, in the customer's language
- 02Your team freed from repetitive work
- 03Every AI action recorded and reviewable
- 04Your choice of where the AI runs
Why it matters
Multilingual, mixed-script commerce is underserved by global AI products. Owning that capability, from the data pipeline and evaluation to the models, is a durable advantage.
Straight talk
- Darija coverage is research in progress: it is incomplete and uneven across regions and scripts, and we report it as measured.
- Training data is consented, licensed or produced by DSI. Personal data is removed before training, and models are tested on data they never saw.
AI Agents & Automation
Build this with DSI